This lecture is a presentation in logo design guidelines and a breakdown of 5 different styles and the components that they are created from.
General rules for logo design:
In order for a logo to be effective and practical, it must meet certain specifications. A good logo design should be describable: can you describe what it is to someone else? A good logo should also be memorable, otherwise how will people recognize it? A good logo should also be effective with and without color--a good logo should be identifiable by it's silhouette alone. A good logo design must also be scaleable, so that it will look good at 12 feet tall or 1 inch small.
Logo Design Style 1:
A very popular design style relies on a single typeface or letterform. You may know this as a "font", to create the design. The creativity of the designer is seen in the proximity, arrangement, color choices, contrast and style of the letterform.
Logo Design Style 2:
This less popular style utilizes 2 typefaces to create a balanced logo design. This isn't an easy technique as the 2 letterforms that are used must work together, yet not be too similiar. Harmony can be difficult to acheive but it is possible.
Logo Design Style 3:
This design style begins to adapt simple graphic elements to balance the logo design. Shapes should be simple, even abstract, yet should communicate or support some message in the design. A simple dividing line is sometimes what a design needs to create balance.
Logo Design Style 4:
In this style we see recognizable shapes, symbols and imagery emerge. A balance is maintained between the graphics and the typography, neither elements being completely dominant. Remember the rules of logo design to ensure this style works at all sizes and with/without color.
Logo Design Style 5:
In this final and popular style we are focused on the graphic elements. The graphics or symbols are the dominant element and the typography plays a lesser supporting role. Sometimes the graphic symbol or image can be used with no typography at all because it is so recognizable. Some examples are the apple logo or Nike "swoosh."
Color Matters:
The color you choose for your design matters. Color increases brand recognition. Color can stimulate the appetite and even change the way your brain functions. Check out this color chart. What color does your favorite brand of soda use? It's important to use color wisely when it comes to design.
No comments:
Post a Comment