Why Vector Art? Why do we create logo designs with a vector art program? The answer is simple: Vector art is flexible and powerful. It is very easy to create multiple color tests, multiple typeface tests, scale and arrange objects quickly. This is all important when doing work for clients who change their minds on details all the time.
Pencil To Vector: Executing a pencil sketch into vector art is a multi-step process, just as it is creating the design itself. Scanning your artwork is the first step, next comes tracing the shape with the pen tool, then adding color and text and final touches. Make everything editable and keep your art and layers organized, remember the clients will change everything so make it easy to change.
Graphic Style: All logo designs have a certain identifyable style and that is usually in line with the nature of the business, brand or service it represents. You need to analyze your design and make sure your style fits! Do you want your style to be bold, fun and cute?
Graphic Style: Or is your company technical in nature and your style is sleek, technical looking and a bit sedate?
Final Art - Graphic Style: Maybe your client doesn't take themselves too seriously and wants a cartoony design, paying attention to your line shape really matters here.
Graphic Style: Maybe your client is high tech and wants a design that appears three dimensional, this can be challenging to render in vector... but gradient shapes help.
Graphic Style: Their are a wide range of design styles to use. Let your design style fit the concept it represents but still be unique and assertive.
Line Quality: Line quality refers to the smoothness and preciseness of your shapes and lines in your design. Using the Pen Tool is the only way to acheive this, and while it can be a challenging tool to use all good designers are proficient with it. Master the Pen Tool and you can make a career out of using it. Pay attention to your efforts here, practice drawing a line to get it right. If it doesn't look right than try again. Make it perfect.
Line Shape: If you are using line drawings in your logo or are creating cartoony artwork you must bay attention to your line shape. The Stroke Palette in Adobe Illustrator lets your change the shape by selecting a shape from a pull down menu, there is also a library of art brushes that can be used for a more organic and artistic line shape.
Line Shape: Before and after versions of a logo design. Seperate shapes were drawn for color layers, line layers were modified to have tapered line shapes.
Color Matters: Remember that color matters, research what your competitors use, use colors that are appropriate and are chosen to cause an emotional effect deliberately. Consistent Color choice increases brand recognition by 80%. Proper color choice is a way we add value to our work, rich gradients and color highlights can really make a logo pop.
Review: Decide on your graphic look based on your design--it should be in harmony. Research your competitors: You can benefit from their work and research as well. Spend time on line quality--if it doesn't look right make it perfect and try again. Pay attention to line shape, graceful tapering curves, rounded ends, different thickness are all ways we add quality to our work.
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