New Project: Logo Design and Development

Students,

For this in depth project, you will create a series of logo designs to explore different logo creation styles and then sketch and design a final logo design for use in your portfolio as a work sample. Once complete you will use this logo to create an identity package, which is our next project. Read the assignment details thoroughly!

I recommend you use Illustrator for this project. You could use the final logo design as the center piece to your final portfolio website, so consider logo themes that describe you and will work well in different environments.

Overview - Rules and Principals of Logo Design:

1. A logo must me describable

2. A logo must be memorable

3. A logo must be effective without color

4. A logo must be scaleable. So it should look good at 12"X12" and 1"X1"

5. A logo should be appropriate for it's audience and brand

Logo Design Assignment Details:

There are 5 logo examples below, you will create your own logo designs, 3 for each of the 5 styles for 15 designs. You will then design a final design utilizing the best of all styles, for the final design you will pencil sketch 3 different designs before evaluating the best choice and completing final artwork.

Create an imaginary company, organization or think of what you would like to do if you begun your own business. For instance if I was doing this assignment I would create logo's for Wilson Enterprises, Wilson Design Group or Wilson Co. etc...

Research, look at logo designs for similar companies or check out logo design collections online for inspiration. Here is a cool collection of vintage logo designs to peruse.

Create 3 versions of each of the logo style examples below:

1. Typeface only: Create 3 logo's using a different font for each one. Pay attention to spacing between your letters. Think of clever ways you can make a simple font-only logo have impact. Use color, proximity, contrast to your advantage.

2. Typeface's combined: Create 3 logo's that use 2 different fonts, make your font choice strategic to add emphasis and draw attention. Check out this link on effective type combinations

3. Typeface plus an abstract art element: Create 3 examples of an arranged logo that uses a typeface plus some simple elements, rectangles, lines or dots, but they must be abstract. Sketch on paper to aid your creativity if needed. Check out this gallery of abstract logo designs.

4. Typeface plus a shape or symbol: Create 3 examples of a logo that uses a typeface and an image or symbol that is relevant to your logo's subject matter. Sketch on paper to aid your creativity if needed.

5. Shape or Symbol logo with typeface: Create 3 examples of a logo that makes the symbol or shape dominant and the typeface subordinant. Sketch on paper to aid your creativity if needed. Include a written explanation and description of your symbol or imagery.

Due Dates: Logo designs 1-5 are due Friday

Previous Student Logo Developments:

High Performing:

These examples show strong design development, consistency and good application of the principles and elements of design. Additionally they all show strong technical skills.

 Medium Performing:

This set of designs shows progression and focus on design elements and principles up to a point.  Perhaps too much polarity in the more advanced designs failed to yield a refined conclusion. Sometimes a train of thought must be explored deeper to yield an effective resolution to a design problem.

Low Performing:

This low performing result fails to meet assignment parameters. Additionally it does not display mastery technical skills or understanding of design elements and principles.

- Mr.W

How to Write a Good Great Resume and List of References

Hello Students,

Having a solid resume is the cornerstone developing your career. A well written and well designed resume is what sets you apart from other job applicants. A perfectly written job application, a quality resume and a list of positive references is the job seekers trifecta. In this class we will teach you these skills to help in your search for employment. Below is a list of resume writing tips, read over it before finalizing your own resume.

Link(right click to download): ROP PORTFOLIO HANDBOOK

Resume Writing Tips:

Put your typography skills to work:

Never use comic sans, zapfino or anything difficult to read or is more "expressive" than "rational". Use sans-serif for headers and section titles, pick a complementary serif font for all other text. Limit your fonts to 2, with 1 or 2 modifiers (bold, italic, etc). Also, refer back to our rules on typography in our introduction to typography and utilize those guidelines in your resume. Choose fonts that are complimentary to each other and assist in creating information hierarchy, this helps the reviewer find the information they need quickly. Choose a good sans serif font for your section titles and a complimentary serif font for the rest.

Have an objective:

Know the purpose of your resume and edit it for different job scenarios. Having a focused job objective listed on your resume will help you with attaining an interview and getting hired.

Back up your special skills with job experience:

List your skills but make sure your listed job experience, training or education reflects those skills. Are you really good at making websites? Let them know how and where you learned that skill.

Research and use the right keywords:

Every industry has its own language, research job offerings and pay attention to the keywords that are used. If you put your resume online with a job placement service they will often use certain keywords to search their database for potential hires.

Be descriptive with job experience:

A job title will communicate your role, but not the details of your work experience. List the duties, tasks, activities, skills and achievements that were part of your job.

Format your text:

Use bold text to start each section. Use bullets for lists. Make the document easy to quickly scan and read. Clarity of format is crucial, you have ten seconds before the employer will move on to another applicant.

List most recent job experience first:

This also goes for education, list the most recent first. If your still in High School you can say "future class of 2012", or "Currently attending HS".

List most important skills first:

When writing out your skill list make the most important skills the first ones on the list. If you are applying for a web design job, list your web skills first. Change and edit this for different industries/jobs.

Leave out the obvious:

It is not necessary to add "available for interview" or "references available upon request". References are standard and expected, and of course you are available for an interview. Thats the whole point!

Avoid negativity:

Don't trash talk past employers or state that you didn't like a past job. Simply state that you were looking for future opportunities.

Go with what you got:

If you haven't had work experience yet, just list any summer jobs, volunteer experience etc. If you have hobbies that are relevant to the job you can list those. If you don't have a diploma or degree then just list your estimated date for completion.

Proofread your resume:

Have your neighbor or classmate read your resume. Sometimes the spellchecker doesn't catch typos. The more eyeballs that see your resume before it gets in the hands of the employer the better.

Although these resumes contain similar information, styles do vary. Focus on what makes a resume readable, identifiable and effective. It should be unique to stand out from the rest, but not overly expressive as that can make legibility difficult.

Resume Writing Assignment:

Read:
Check out these links to get some tips from the pros
Practical Resume Writing Tips
20 Best and Worst Fonts for Resume Writing
More Best and Worst Fonts for Resume's
Resume Tips: Avoid These Typography Mistakes

Create:

• Download the ROP Career Portfolio Handbook and follow the template to write your own resume from scratch
• Create a 1 page resume that meets the handbook requirements for all included information
• Use any program or online tools of your choice to write your resume
• Demonstrate good typography, spelling and accuracy! 
• Make sure your resume shows good information hierarchy so it is simple to read and each section is listed clearly
• Email or print and turn in your resume  and list of references for credit - DO NOT POST YOUR RESUME ON YOUR BLOG! It contains sensitive information!
• Due Wednesday

List Of References Writing Assignment:
It is incredibly important to develop a great list of references. These references will help you obtain jobs, college admissions or acceptance into special programs.

Who makes a good reference?

• Teacher
• Coach
• Counseler
• Present or past employer
• Family friend
• Anyone that can speak highly of your abilities, skills and worth

References to avoid:

• Anyone under 18
• Personal friends
• family members
• Anyone who cannot speak highly of your abilities or skills

Important Tips:

• The format of your references should match your resume exactly, same header, same fonts.
• Do not include references on your resume
• Include at least three references
• All references should be responsible adults who know you well and can speak to your character and skills
• Always ask whether or not someone is willing to be a reference before including them in your list
• Verify the contact information before handing over to an employer

Format:

Use the following format for your references, using your own accurate information of course:

Persons Name:   Bob Smith

Address:            123 Fake Street

                          Santa Cruz Ca, 95060

Phone #:             (831) 555-4321

Title and              Business Owner

work place:         Moland Spring Bottled Water

Grading:

Your resume's and reference lists are graded assignments. For a total of 10 points, grading is as follows:

2Pts - Resume and List of References is complete per Handbook Guidelines

2Pts - Resume and List of References is well formatted and easy to read

2Pts - Resume and List of References contains no typos or errors

2Pts - Resume and List of References are two separate documents with consistent style, font and header

2Pts - Resume and List of References are emailed to me as PDF files with descriptive file names (don't send a file called "untitled.pdf")

Have fun!

- Mr.W