Overview:
In this hands on design exploration exercise, you will use Adobe Photoshop or Adobe Illustrator to design 15 different logos in 5 different styles. This project will allow you to develop a serious understanding of logo design and design strategies. You should be proficient in using graphic creation programs.
15 Logo Design Study Project:
You will create a series of logo designs to explore different logo creation styles. You will create 3 designs for each of the 5 styles discussed in the lecture, for a total of 15.
Logo Design Assignment Details:
- There are 5 logo examples below. You will create your own logo designs: 3 for each of the 5 styles for 15 designs.
- Create an imaginary company, organization or think of what you would like to do if you began your own business. What would your business be called?
- You can make all the designs for a single company/brand, or you can make designs for different brands.
- Consider color choices... avoid colors that don't read well or clash together.
- When complete, combine your designs and group them by style. Make it look good!
- Post completed assignment to blog.
Create 3 versions of each of the logo style examples below:
- Typeface only: Create 3 logos using a different font for each one. Pay attention to spacing between your letters. Think of clever ways you can make a simple font-only logo have impact. Use color, proximity, contrast to your advantage.
- Typeface's combined: Create 3 logos that use 2 different fonts, make your font choice strategic to add emphasis and draw attention. Avoid using 2 fonts or typefaces that are too similar.
- Typeface plus an art element: Create 3 examples of an arranged logo that uses a typeface plus some simple elements, rectangles, lines or dots. Sketch on paper to aid your creativity if needed. Keep any graphic elements abstract.
- Typeface plus a shape or symbol: Create 3 examples of a logo that uses a typeface in addition to an image or symbol that is relevant to your logo's subject matter. Sketch on paper to aid your creativity if needed. Make the image or graphic very simple
- Shape or Symbol logo plus a typeface: Create 3 examples of a logo that makes the symbol or shape dominant and the typeface subordinate. Sketch on paper to aid your creativity if needed. Include a written explanation and description of your symbol or imagery. Spend the most time pre-designing this set of designs with pencil sketches and thumbnail sketches. Make the designs simple and bold.
Student Samples:
Low Performance
Medium Performance
High Performance
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