Research Assignment:
- Use the Internet to research the history of a logo of your choice. Choose a brand/company/organization that has been around a while for the best results.
- Read about the history of the logo design and the symbolism or meaning of the logo. Use search terms such as "history of the "brand X" logo" or "symbolism of "brand X" logo". Try different search terms and read everything you can find.
- Does your brand have different versions of the logo design? Download 3 examples. They could be older versions, newer versions or versions that were used in other countries.
- Seek to answer these questions: When was the logo originally created? How does the original logo design differ from the current logo design and why? Does the current logo design retain any elements from the original logo design? What is the meaning of the logo design? What does it symbolize? Are their any hidden symbols or meaning in the design?
- Save bookmarks or download any information you find. Take notes to use in your writing assignment.
Writing Task:
Write a 2-3 paragraph summary (14pt text, 150 words minimum) of what you have learned about the logo you chose to research.
Answer these questions in your paper:
- When was the logo originally created?
- How does the original logo design differ from the current logo design and why?
- Does the current logo design retain any elements from the original logo?
- What elements define this logo's "DNA" or "style".
- Show examples of the logo design progression over time
- What design elements does this logo demonstrate (ie; color, patterns, repetition, alignment, etc) and how does it utilize them?
Paper should be typed in Microsoft Word, Pages or Google Docs, or in your blog. Post your content to your blog for full credit.
Student Example:
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