Friday, December 4, 2015

Final Logo Development Project

Hello Students,
In this project you will take your strongest example of your previous logo design exercise (5 styles, 15 examples) and create a final logo design.

Final Logo Development Project:

Take the strongest example of your previous project and develop it further, explore it's design, create 3 strong pencil sketches of your final design, explore layout and graphic options, choose the best version and render it as vector art
You should work independently on this exercise and ask for help when needed or research your own answers online.
You should work quietly but are encouraged to ask questions and share information.
You must render your pencil sketched logo with Adobe Illustrator to create vector artwork as the final result.
You will create and post a version in black and white and one in color, you will also post your 3 pencil sketches alongside your final vector artwork.

Vector Artwork Part 1:

Use a flatbed scanner to scan your pencil sketch artwork at a resolution of 300 DPI and save it to your computer in the JPG file format. If no scanner is available, use a high quality (or whatever is available) digital camera to take a picture of the design. Use a steady hand and make sure the camera is facing the artwork straight on. Then copy the photo to your computer.
Open a New Document in Adobe Illustrator and set it to Letter size, 8 1/2 inches by 11 inches, set the orientation to match your logo sketch paper, set the color to CMYK.
Bring the JPG file of your sketch into Illustrator by going to the File Menu and selecting Place, navigate to your image and click to place.
Scale the image if needed to fit within your page boundaries.
Save your document into a new project folder and title it " logo_version1.ai".

Vector Artwork Part 2:

Open the Layer Palette and set the opacity of the Pencil Sketch Layer to 75% and lock the layer.
Create a New Layer by clicking the New Layer button on the Layer Palette, rename it "black and white art".
Trace the line art of the pencil sketch with the Pen Tool, make sure all the curves are smooth and all the shapes complete. When complete modify the shape of the line with a custom brush or the Stroke Shape option in the Stroke Palette. Make every line graceful and precise.
When the outlines are complete fill in areas with black to create the black and white version.
When the B&W version is done, create a copy of that layer and rename it "color art". Edit that layer to become your color version. Use all the colors you want to see in the final version, gradients are allowed, choose your color palette wisely.
Pay attention to retaining quality line shape, good use of contrast and bright appropriate color usage.

Deliverables:

1 final logo rendered as vector art, in color and black and white.
3 pencil sketches that explore your final logo design alongside your final artwork.
Due tuesday