New Project: Creating an Identity Package

Hello Students,

An identity package is a corporate communication standard. It helps a company or organization present a uniform appearance to the world in its correspondence and communication. Being able to design a logo and then enhance it for an ID package is a strong design skill and one that is readily marketable to your potential clients.

Identity Package Assignment Details:

• When your final logo design is complete, create an identity package that expands on your logo design style and color usage. Look for elements you can play with, refer too or borrow from in the design of your identity package assets.
• Create a business card, letterhead, envelope design and CD Label. Use Indesign or Illustrator for creation of these assets but you can create your final ID package mockup with Photoshop.

Tutorial:

Use this tutorial as a guide to creating your Business card, letterhead and envelope. You will have to do some research and use your imagination. Look up the sizing and specifications of each asset before creating them, for instance the CD label, you can find a template to use through a quick google image search.

Link: How to create an identity package

Resources:

• Link: ID Package design done right
• Link: ID Package design samples

Examples of student work:

Have fun!

- Mr.W